Privacy Policy

Version: May 2018

The Adventure Tour Company Ltd Privacy Statement

We are committed to safeguarding the privacy of our clients (travel agents, tour operators) under the General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679, we have a legal duty to protect your personal data. The Adventure Tour Company Ltd is will act as both a Data Controller.

Information we collect and why:

The Adventure Tour Company Ltd may collect personal information in a variety of circumstances in order to carry out our business activities effectively. Such information may be provided to us in the following ways:

  • You as a customer make a booking, enquiry or subscribe to receive information through the website, email or by phone.
  • You make amendments or changes to a booking or enquiry as above.
  • You consent and take part in a survey or provide us with feedback.
  • You subscribe to receiving more information about our services.
  • You accept cookie usage on one of our Websites allowing us to track information about your computer or device, and your visits to and use of our services
  • You send us any other information which is pertinent to the fulfilment of your travel booking, in particular this may extend to personal information about you
  • You have applied for a job vacancy
  • In other forms of correspondence such as email, letter, and telephone which pertain to the activities of the business

All email correspondence is stored locally and backed-up and can be accessed for quality and regulatory purposes. Access to emails and systems is secured via two step authentication so that only authorised staff can access personal data. Travel profiles are held while you remain an active client/traveller, and can be reviewed at any time at your request providing this does not prevent the company from carrying out its business activities.

Any marketing materials we send you will be sent to you in electronic format or communicated by telephone. Should you wish to remove your details from our email marketing list, then you will need to email [email protected].

Sensitive personal information:

We may require you to provide us with some special categories of Personal Information in order for The Adventure Tour Company Ltd to provide you with a better standard of service. For example, when travelling with us may require you to provide us with some information about your dietary or medical requirements, which may reveal details about your mental or physical health or condition. The provision of this information is entirely voluntary. If you do not consent to our processing of this type of information it may impact on certain aspects of your trip.

Use of cookies and website tracking:

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to agent and their customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from using our website to its full potential.

Google Analytics

We use Google Analytics to understand and improve the experience of our website visitors. Google Analytics measures your website experience factors and uses cookies to collect data on our users’ behaviour and their devices as well as collecting information on the webpages the visitor has visited. Aggregated data is anonymised from the outset to recommend improvements to webpages. No data from Google Analytics is ever used to identify an individual. Retention for google analytics data is set at 26 months.


We use Zoho to provide you with the opportunity to chat directly to one of our travel designers. As part of this service we collect some information such as days visited, number of chats, your first visit to the website, your most recent visit, the average time you spend on the website per visit and your referrer. This data is only processed if you initiate a live web chat or submit a contact form to us. Retention for this data is set to 36 months.

Google Adwords

We use Google Adwords to advertise our products to potential clients. Google Adwords measures the performance of our adverts and also some aspects of behaviour of visitors to our site who come via an advert on Google. Aggregated data is anonymised from the outset however where visitors to the site submit a contact form or interact through live chat this data will be assigned to their contact information in our CRM database.


The Adventure Tour Company Ltd will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Save as stated below, your personal information is not disclosed to third parties unless this is indicated by our sales agents, or is indicated on our Websites or as required or allowed by law.

Your personal information may be passed to a third party in order to fulfil your travel requirements or certain processes necessary for the operation of our website and marketing activities.

We may disclose your personal information to any member of our Group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may, from time to time, expand or reduce our business and this may involve the sale and/or transfer of control of all or part of The Adventure Tour Company Ltd. Information provided by our clients will, where it is relevant to any part of our business being transferred, be transferred along with that business and the new owner or new controlling party will, under the terms of this privacy policy, be permitted to use the information for the purposes for which it was originally supplied to us. We may also disclose information to prospective purchasers of our business or any part of it. In this instance we will take steps to ensure your privacy is protected.

How we protect your information:

At The Adventure Tour Company Ltd, security is of paramount importance. To give you confidence, all our systems are encrypted with two-step authentication and this is managed by the Data Protection officer and ultimately the Managing Director.

Please note, however, that the transmission of information via the internet is never completely secure and, although we will take steps to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted via the Website or email – any transmission is therefore at your own risk.

All The Adventure Tour Company Ltd employees and data processors, who have access to or are associated with the processing of personal information, are obliged to respect the confidentiality of that information. Access to our systems is secured by password and staff are encouraged to update their passwords on a regular basis. Should The Adventure Tour Company Ltd receive any complaint, notice, request or communication which relates directly to the processing of your personal information by a third party supplier (whether travel principal or technology supplier) and the supplier’s compliance with Data Protection laws, we shall notify you as soon as possible of any breach or suspected breach of personal information.

Email security

All The Adventure Tour Company Ltd outbound emails are encrypted, but please note that unless encrypted an email sent from you to us via the internet may not be secure and could be intercepted and read by someone else. Please keep this in mind when deciding whether to include personal information in any email you intend to send us.


Our Websites may contain links to and from other websites, including those of our suppliers. If you follow a link to any of these websites, please note that these websites will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check external websites policies before you submit any personal information to these websites.

Your consent

Whenever you are required to submit personal information you will be given options to restrict our use of this information, which will include the use of this information for direct marketing purposes. By submitting your personal information you consent to the use of that information as set out in this policy. If The Adventure Tour Company Ltd changes this privacy policy it will post the changes on this page. Continued use of our service will signify that you agree to any such changes. We suggest you regularly check this page for updates.

Accessing your personal information and data from The Adventure Tour Company Ltd.:

The Adventure Tour Company Ltd will process any personal information that it collects in accordance with the General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679. If you wish to access personal information collected from you or you have an enquiry or concern regarding the processing of personal data by The Adventure Tour Company Ltd, please make an individual information request to: [email protected]

Under the General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679 you can request a copy of your personal information. The Adventure Tour Company Ltd will provide you with a legible copy of the personal information it holds and to which you are entitled via electronic format. This will be sent to you within 30 days of your request. Please note The Adventure Tour Company Ltd requires proof of your identity before supplying the information and may ask you for further information to assist in locating your personal information. Individual traveller requests are free of charge most of the time unless the requests are repetitive or excessive.


You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court of competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by us or you in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This policy will be governed by and interpreted according to the laws of the United Kingdom. All disputes arising under this policy will be subject to the exclusive jurisdiction of the United Kingdom.


This privacy policy may be updated from time to time, so you may wish to check it each time you submit personal information to our Websites.

The Adventure Tour Company Ltd | May 2018

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